Acceptability of Sexually Explicit Images in HIV Prevention Messages Targeting Men Who Have Sex With Men |
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| Authors: | Alex Iantaffi J Michael Wilkerson Jeremy A Grey B R Simon Rosser |
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| Institution: | 1. Program in Human Sexuality, Department of Family Medicine and Community Health, University of Minnesota Medical School, Minneapolis, Minnesota, USA;2. Center for Health Promotion and Prevention Research, Division of Health Promotion and Behavioral Sciences, School of Public Health, University of Texas Health Science Center at Houston, Houston, Texas, USA;3. School of Public Health, Emory University, Atlanta, Georgia, USA;4. Division of Epidemiology and Community Health, School of Public Health, University of Minnesota, Minneapolis, Minnesota, USA |
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| Abstract: | Sexually explicit media (SEM) have been used in HIV-prevention advertisements to engage men who have sex with men (MSM) and to communicate content. These advertisements exist within larger discourses, including a dominant heteronormative culture and a growing homonormative culture. Cognizant of these hegemonic cultures, this analysis examined the acceptable level of sexual explicitness in prevention advertisements. Seventy-nine MSM participated in 13 online focus groups, which were part of a larger study of SEM. Three macro themes—audience, location, and community representation—emerged from the analysis, as did the influence of homonormativity on the acceptability of SEM in HIV-prevention messages. |
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| Keywords: | gay men HIV prevention pornography sex education sexually explicit media social marketing homonormativity |
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