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模因论视角下的谣言传播机制研究
引用本文:黄跃进.模因论视角下的谣言传播机制研究[J].宝鸡文理学院学报(社会科学版),2017,37(2).
作者姓名:黄跃进
作者单位:漳州职业技术学院 应用外国语系,福建 漳州,363000
摘    要:谣言是被人们捏造出来的缺乏事实依据、并通过一定手段在公共媒体推动与传播的言论,在社会交际之中属于一种另类流行语.文章从模因论的角度出发,尝试性探讨在言语交际中谣言的模因传播机制,提出谣言信息散发需要经过输入理解、简化模仿、强化复制和流布输出等四个运行过程,才可能成为盛传一时的谣言模因.

关 键 词:谣言  另类流行语  模因传播机制  运行过程

Rumor Spreading Mechanism Research from the Perspective of Memetics
Huang Yue-jin.Rumor Spreading Mechanism Research from the Perspective of Memetics[J].Journal of Baoji College of Arts and Science(Social Science Edition),2017,37(2).
Authors:Huang Yue-jin
Abstract:A rumor is a story or piece of information that may not be true, that is promoted and spread in public media.It is a special kind of fashion language.The paper tentatively discusses rumor spreading mechanism from the perspective of memetics in verbal communication and put forwards the four operation processes of a rumor spreading meme as follows: understanding lead-in, imitation by simplifying information, duplication by strengthening information and spreading output.
Keywords:a rumor  special kind of fashion language  spreading mechanism of memes  operation processes
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