Taxonomy of mediated crisis responses |
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Authors: | Maureen Taylor Michael L Kent |
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Institution: | School of Communication, Western Michigan University, 300 Sprau Tower, 1903 W. Michigan Avenue, Kalamazoo, MI 49008-5318, USA |
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Abstract: | This paper examines how organizations integrate the Internet into crisis communication. The findings of a 7-year longitudinal study provide a taxonomy explaining how mediated communication creates new possibilities for crisis response. We translate the study findings into suggestions for how public relations managers can integrate new communication media into their mix of communication tactics in crisis and risk management. |
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Keywords: | Crisis Internet Mediated Public relations Risk World Wide Web |
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