Positioning and role of public relations in large Belgian organizations |
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| Authors: | Baldwin Van Gorp Luc Pauwels |
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| Institution: | 1. Department of Communication Science, Radboud University Nijmegen, 6500 HE Nijmegen, The Netherlands;2. Department of Communication Science, University of Antwerp, 2000 Antwerp, Belgium |
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| Abstract: | This paper studies the position and role of public relations in the hierarchical structure of Belgian organizations of at least 50 employees. Empirical data was collected from a web survey (n = 750) to find out to what extent principles of excellence in public relations are applied in Belgium. |
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| Keywords: | Belgian organizations Communications management Excellence theory Functional profile Glass ceiling |
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