Blog power: Examining the effects of practitioner blog use on power in public relations |
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| Authors: | Lance V. Porter Kaye D. Sweetser Trammell Deborah Chung Eunseong Kim |
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| Affiliation: | 1. Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA 70803-7202, United States;2. Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA 30602, United States;3. School of Journalism and Telecommunications, University of Kentucky, Lexington, KY 40506, United States;4. Department of Journalism, Eastern Illinois University, Charleston, IL 61920, United States |
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| Abstract: | While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others. |
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| Keywords: | Power Blogs Weblogs Public relations practitioners Web Internet |
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