A toolbox for public relations: The oeuvre of Michel Foucault |
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Authors: | Judy Motion Shirley Leitch |
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Affiliation: | 1. School of Management and Marketing, Faculty of Commerce, University of Wollongong, Australia;2. University of Wollongong, Australia |
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Abstract: | In this article, we provide a brief introduction to the work of Michel Foucault. Our focus is on the major themes of Foucault's work: discourse, power/knowledge and subjectivity. We demonstrate the rich contribution that Foucauldian theory can make to public relations practice and scholarship by moving beyond a focus on excellence towards an understanding of public relations as a discourse practice with power effects. |
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Keywords: | Foucault Discourse Power/knowledge Subjectivity Agency |
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