| 我国体育用品企业营销解读及国际化探索 |
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| 引用本文： | 李建军. 我国体育用品企业营销解读及国际化探索[J]. 山东科技大学学报(社会科学版), 2004, 6(3): 85-87 |
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| 作者姓名： | 李建军 |
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| 作者单位： | 江西财经大学,公共管理学院,江西,南昌,330013 |
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| 摘 要： | 我国体育用品营销的成败不仅直接关系到体育用品品牌的打造及企业命运 ,而且影响整个体育用品市场的健康、有序、快速发展。我国体育用品营销方式正在趋向多样化 ,而要走向国际市场 ,首要的是设立通向国际市场的“桥头堡”。
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| 关 键 词： | 体育用品 企业营销 国际市场 |
| 文章编号： | 1008-7699(2004)03-0085-03 |
| 修稿时间： | 2004-05-19 |
Analysis on the Marketing Internationalization of Sports Utilities in China |
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| LI Jian-jun. Analysis on the Marketing Internationalization of Sports Utilities in China[J]. Journal of Shandong University of Sciences & Technology(Social Science), 2004, 6(3): 85-87 |
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| Authors: | LI Jian-jun |
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| Abstract: | A successful marketing of sports products not only has direct relation with the reputation of the product itself and the future of enterprises, but also greatly influence the healthy and rapid development of the whole sports market. On the basis of sorting out the marketing channels of sports products at present in China, this article tries to point out the necessity to diversify the marketing channels and probe the competitive marketing mode that enterprises shall adopt in order to take the international market share. |
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| Keywords: | sports products enterprise marketing international market |
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