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美日跨国经营模式比较与借鉴
引用本文:谭力文,秦仪.美日跨国经营模式比较与借鉴[J].武汉大学学报(人文科学版),2000,53(5):669-673.
作者姓名:谭力文  秦仪
作者单位:武汉大学,商学院,湖北,武汉,430072
基金项目:国家自然科学基金管理科学部学部主任基金应急研究项目!(79841031)
摘    要:跨国经营是企业发展的重要选择 ,也是我国参加 WTO所应考虑的问题。美日企业是跨国经营的典范 ,它们的成功之处在于 ,能结合本国的实际选择跨国经营的模式 ;能考虑本国的经济发展状况培育企业的核心竞争能力 ;能凭借政府的力量拓展国际市场。而这些正是我国的企业在进行跨国经营战略选择中必须重点思考的问题

关 键 词:跨国公司  综合商社  跨国经营模式
修稿时间:2000-03-21

Comparison and Reference Between Transnational Business Pattern of America and Japan
TAN Li-wen,QIN Yi.Comparison and Reference Between Transnational Business Pattern of America and Japan[J].Wuhan University Journal (Humanity Sciences),2000,53(5):669-673.
Authors:TAN Li-wen  QIN Yi
Abstract:It is an important choice of enterprise development to engage in transnational business, which we also should consider in the way to enter into WTO. American and Japanese enterprises are the models of transnational business. What made them success is that they could choose the appropriate pattern according to the reality of their countries, fostering the core competitive capabilities when they took the domestic economic development into account, and opening the international markets by force of government. However, this above mentioned is what we must put emphasis on when we select the transnational business strategies for Chinese enterprises.
Keywords:transnational corporation  Sogo Shosha  the pattern of transnational business  
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