房地产市场调查及方法探析

在价格、地段、环境、设计等方面不符合消费者需要的房地产商品大量积压的同时能够符合需求的房地产却供给不足.其重要原因之一是房地产企业对"买方市场"了解和认识不足.因此,现阶段房地产企业营销的起点和基础应是充分的市场调查.掌握房地产市场调查的主要内容及问卷调查法对房地产企业至关重要.本文结合实践经验,较系统地分析了房地产市场调查的特殊性及房地产企业进行市场调查的操作方法.

Market Investigation and Applicable Methods of Real Estate

While large amount of real estate are overstocked because of high price, unsatisfactory location, poor environment, unreasonable design, and so on , popular ones are in shortage. One of the main reasons for. this is that real estate enterprises don' t know the market well. The present sale of the commodity of real estate should be based on sufficient investigation of market. It is vital to this business to know the content of market investigation and queries delivered on papers. Here according to practical experiences, the writer analyzes tile specific characteristics of the market investigation into the real estate and procedures of such investigations.