| Flash网络广告与大学生创新思维的培养 |
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| 引用本文： | 潘胜华.Flash网络广告与大学生创新思维的培养[J].云梦学刊,2007,28(1):136-138. |
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| 作者姓名： | 潘胜华 |
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| 作者单位： | 湖南理工学院,新闻传播学系,湖南,岳阳,414000 |
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| 摘 要： | 在信息化的网络世界里，促销产品的一种有效的手段就是网络广告。制作出构思新颖、引人入胜的网络广告，增添广告的魅力，才能达到增强广告效果的目的。在网络广告设计中，作品的成功与否绝大部分取决于是否有创新点。FLASH网络广告的内容、表现形式、技术的运用和创意的更新与创新思维之间的关系表明，网络广告设计过程中创新思维能力培养的方法值得探讨。
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| 关 键 词： | FLASH 网络广告 创新思维 培养 |
| 文章编号： | 1006-6365(2007)01-0136-03 |
| 修稿时间： | 2006年7月14日 |
FLASH ONLINE ADS AND UNIVERSITY STUDENTS' CREATIVE THINKING |
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| PAN Sheng-hua.FLASH ONLINE ADS AND UNIVERSITY STUDENTS'''' CREATIVE THINKING[J].Journal of Yunmeng,2007,28(1):136-138. |
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| Authors: | PAN Sheng-hua |
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| Institution: | PAN Sheng-hua (Dept. of Journalism, Hunan Institute of Science and Technology, Yueyang Hunan 414006) |
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| Abstract: | In the world of information, online ads have become a valid means of promoting products. Only by creating novel and fascinating online ads so as to increase the magic power of them, can we attain the purpose of strengthening the effects of advertising. Whether an advertisment is successful or not, is mostly decided by its originality. This paper analyses the relationships between online Flash ads and creative thinking from four aspects of the content of the ads, its expression form, the use of techniques and the renewal of creative ideas. And how to foster creative thinking ability to conceive online Flash ads is also discussed. |
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| Keywords: | Flash |
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