| 以余额宝为例浅析当代网络消费文化的变迁 |
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| 引用本文： | 唐登蕓,李瑶,杨林林. 以余额宝为例浅析当代网络消费文化的变迁[J]. 西昌学院学报(社会科学版), 2014, 0(4): 105-108 |
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| 作者姓名： | 唐登蕓 李瑶 杨林林 |
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| 作者单位： | 电子科技大学马克思主义教育学院,四川成都611731 |
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| 摘 要： | 自余额宝推出以来,关于余额宝相关问题的研究一直是学界的热点,尤其是金融方面的学术研究百花争鸣。本文以余额宝在社会文化这一维度的影响和启示为切入点,概述了余额宝产生发展的情况,以余额宝的视角分析了当代网络消费文化的新特征,并阐述了对引导当代网络消费文化健康发展的思考。
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| 关 键 词： | 余额宝 网络消费文化 变化 启示 |
Using Yu Ebao as Example to Analyze the Changes in the Contemporary Network Consumer Culture |
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| TANG Deng-yun,LI Yao,YANG Lin-lin. Using Yu Ebao as Example to Analyze the Changes in the Contemporary Network Consumer Culture[J]. Journal of Xichang College(Social Science Edition), 2014, 0(4): 105-108 |
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| Authors: | TANG Deng-yun LI Yao YANG Lin-lin |
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| Affiliation: | (School of Marxism Education, University of Electronic Science and Technology of China, Chengdu, Sichuan 611731) |
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| Abstract: | Since the emergence of Yu Ebao,the research about it comes to be the focus in the academic circles.Most of all,the academic research on financial aspect is developing rapidly.This thesis utilizes the impacts and revelations on social culture of Yu Ebao to analyze the emergence and development of it.This thesis also takes Yu Ebao as an example to analyze the features of the contemporary network consumer cluture,and the way to correctly guide the healthy development of the contemporary network consumer culture is also analyzed. |
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| Keywords: | Yu Ebao network consumer culture changes revelations |
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