The Social Construction of Local School Violence Threats by the News Media and Professional Organizations

The research presented here examines the social construction of local school violence threats in the context of national claims-making about school violence, particularly school shootings. In light of the news media glare surrounding other school shootings, school and police officials in Burlington, Wisconsin assessed the threat posed by five high-school youth who allegedly plotted to carry out a school attack in November 1998. Social constructionist scholarship has shown that claims made about a problem and the way it is framed in the news media and other informational contexts shape an audience's perception of a social problem's seriousness, prevalence, setting, and causes. But as William Gamson and others have pointed out, "readers" are not passive recipients of media messages; rather, they actively interact with those messages to construct meaning. This research project involved two components: (1) content analysis of the print media (in two periods 1992–1993 and 1997–1998) and law enforcement and school administrator publications and conference materials; and (2) in-depth, semistructured interviews with 13 respondents, including the 11 Burlington school and police officials who assessed and acted on this case. In this paper, I examine how the (Racine) Journal Times and professional organizations constructed (and reconstructed) school violence and how local decision-makers interpreted their own school violence threat in the context of the news media's and professional organizations' constructions.