A User's View of the Polls |
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| Authors: | KOVACH BILL |
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| Institution: | Bill Kovach is the Washington Editor of the New York Times. This article is a slightly emended version of an address to the 35th Annual Conference of the American Association for Public Opinion Research and the World Association for Public Opinion Research, Kings Island, Ohio, May 30, 1980. |
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| Abstract: | The treatment of polls and surveys by the New York Times haschanged from casual to extensive use, both in its internal decision-makingand its political and social reporting, with many obvious benefits.But some implications of poll proliferation, especially theirdistorting effects on the political process, raise troublingthoughts. |
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