媒介产业特征分析

媒介产品相较于一般产品,具有相当特殊性,主要表现在它同时具有物质特性和经济特性,由此决定了媒介产业必然呈现出混合型的特征。本文首先通过系统的分析,揭示媒介产业既是文化产业的主导产业,也是信息产业的主要内容组成。在此基础上,对媒介产业的经营特性进行了分析,提出在媒介经营过程中,既要特别重视创意和人才两个方面,也要充分考虑信息产业发展的需求,同时信息新技术的出现,往往也意味着媒介产业的重大转折。

Characteristic analysis of media industry

Compared to general products,media product has its special characteristics,mainly represented as its mixed characteristics of substance and economy,which leads to the complex characteristics of media industry.By systematic analysing,this paper firstly points out that media industry is the leading factor in the cultural industry,meanwhile media industry is the very important component part of information industry.Secondly,this paper analyses the characteristics of media engaging,puts forward three suggestions for media engaging: paying most attation to creation and personality,fully thinking over the particular demand of information industry,and with the emerging of new technology,leading to a turning point of media industry.