| 论农村受众的媒介素养教育--基于安西镇调查的视角 |
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| 引用本文： | 郑智斌,樊国宝.论农村受众的媒介素养教育--基于安西镇调查的视角[J].南昌大学学报(人文社会科学版),2005,36(3):158-162. |
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| 作者姓名： | 郑智斌 樊国宝 |
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| 作者单位： | 南昌大学,人文学院,新闻与传播系,江西,南昌,330047 |
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| 基金项目： | 江西省高校人文社会科学规划项目“协同与互补:农业科技宣传多渠道整合传播研究”(课题编号:X278)。 |
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| 摘 要： | 最近对脐橙果农开展的一次传播状况调查表明,农民的传播生活非常单调,媒介接触严重失衡,多传播渠道关系很不平衡,人际传播不正常地突出,现代传媒不正常地弱化。为此,必须对农民推行媒介素养教育,以促进农民利用现代传播发展自我的能力。
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| 关 键 词： | 脐橙果农 媒介生活 媒介素养 媒介素养教育 |
| 文章编号： | 1006-0448(2005)03-0158-05 |
| 修稿时间： | 2004年4月6日 |
Media Education to Country People--Based on the Investigation in Anxi Town |
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| ZHENG Zhi-bin,FAN Guo-bao.Media Education to Country People--Based on the Investigation in Anxi Town[J].Journal of Nanchang University(Humanities and Social Sciences),2005,36(3):158-162. |
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| Authors: | ZHENG Zhi-bin FAN Guo-bao |
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| Abstract: | Recently,we have carried out an investigation about the media coverage among orange farmers.The investigation indicated that their media life is very dull,their media coverage is seriously out of balance,the relations among the different communication channels are very uneven,and interpersonal communication is copious abnormally,but the modern media communication is very weak.For this reason,we advocate to strengthen media education (among) farmers as soon as possible to promote their self-development of ability by utilizing modern media. |
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| Keywords: | orange farmer media life media literacy media education |
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