| 电视频道专业化的困境与策略 |
| |
| 引用本文： | 丁红,吴苗苗.电视频道专业化的困境与策略[J].重庆社会科学,2009(12):80-85. |
| |
| 作者姓名： | 丁红 吴苗苗 |
| |
| 作者单位： | 湖南商学院党委宣传部;湖南商学院文学院; |
| |
| 基金项目： | 湖南省哲学社会科学基金项目“科学发展观与新闻传媒的发展改革研究”(批准号:08YBB211) |
| |
| 摘 要： | 频道专业化是世界电视发展的潮流。我国在电视频道专业化的进程中存在一些问题。在此，从盈利模式、受众细分、频道定位等方面深层次剖析限制我国频道专业化发展的瓶颈，并借鉴国际上成熟的专业化频道的运作经验，有针对性地提出了一系列频道专业化的建设思路和营销策略，以求能对电视业务界有借鉴、指导意义。
|
| 关 键 词： | 营销 综合频道 突围策略 专业化频道 |
The Difficulties and Strategy of TV Specialized Channels |
| |
| Ding Hong Wu Miaomiao.The Difficulties and Strategy of TV Specialized Channels[J].Chongqing Social Sciences,2009(12):80-85. |
| |
| Authors: | Ding Hong Wu Miaomiao |
| |
| Institution: | Ding Hong Wu Miaomiao |
| |
| Abstract: | The TV specialized channel is the development trend in the world.There exists some prolbems in the process of TV channel specialized in China.From the aspects of the profit model,audience Subdivision,channel positioning, the paper analyses the bottleneck of the development of TV channels specialized,references on the operational international experience in TV channel specialization and brings out a set of constructive thoughts and marketing strategy to guide the TV business sector. |
| |
| Keywords: | marketing comprehensive channel breakthrough strategies specialized channels |
| 本文献已被 CNKI 维普 等数据库收录！ |
