| Abstract: | This paper proposes a goal programming approach to the warranty cost estimation problem. Past research on this topic has mostly dealt with a single objective—the minimization of the warranty reserve cost or the maximization of profit. A more realistic approach to warranty cost problems could, however, involve several goals, some of which might be conflicting to others. In this paper, three goals are prioritized. The goals considered are minimization of warranty reserve cost per unit, offering a minimum level of warranty time based on an allowable proportion of failures within the warranty period, and capturing a minimum specified market share of the product. An example is illustrated using the proposed formulation, and goal achievements are discussed. |
