| 技术的国际市场化传播探析 |
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| 引用本文： | 张黎夫.技术的国际市场化传播探析[J].长江大学学报(社会科学版),2001(3). |
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| 作者姓名： | 张黎夫 |
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| 作者单位： | 荆州师范学院政法系!湖北荆州434104 |
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| 摘 要： | 文章提出了技术的国际市场化传播的概念 :技术拥有者 (自然人和法人 )在市场机制的推动下 ,通过特定的传播媒体 ,有计划地将其技术成果的全部或部分传播给国外受众 (自然人和法人 ) ,变一方独有为多方共享的有偿传播活动。并在此基础上对技术的国际市场化传播的模式与特点进行了分析
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| 关 键 词： | 技术的国际市场化传播 概念 模式 特点 |
Transmission of Technological International Marketization and Its Analysis |
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| ZHANG Li-fu.Transmission of Technological International Marketization and Its Analysis[J].Journal of Yangtze University:Social Sciences,2001(3). |
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| Authors: | ZHANG Li-fu |
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| Abstract: | This article has presented the conception of transmission of international marketization: under the promotion of market system, through specialized mass media, owners of technology(natural person and juridical person) transmit their all or partial technological achievements to the receivers abroad,changing it owned by one side into multi-sides, based on which mode and characteristcs of its transmassion has been analyzed. |
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| Keywords: | transmission of technological international marketization conception mode characteristics |
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