| 高校顾客满意与顾客感知关系研究 |
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| 引用本文： | 王新国. 高校顾客满意与顾客感知关系研究[J]. 吉林工程技术师范学院学报, 2008, 24(8): 40-42 |
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| 作者姓名： | 王新国 |
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| 作者单位： | 孝感学院,学工部,湖北,孝感,432000 |
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| 摘 要： | 本文通过对顾客满意与顾客感知理念的发展及特点进行回顾，结合实际工作经验，并根据美国顾客满意度（ACSI）模型，提出高校顾客满意度的典型特点，同时建构高校满意度测试模式。
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| 关 键 词： | 高校 顾客满意 顾客感知 模式 |
On Relationship Between Customer Satisfaction and Customer Perception in Colleges and Universities |
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| WANG Xin-guo. On Relationship Between Customer Satisfaction and Customer Perception in Colleges and Universities[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2008, 24(8): 40-42 |
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| Authors: | WANG Xin-guo |
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| Affiliation: | WANG Xin - guo ( Students Affairs＂ Department,Xiaogan College, Xiaogan Hubei 432000, China ) |
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| Abstract: | The article puts forward typical features of customer satisfaction in college and university by reviewing the development of customer satisfaction,customer perception and their characteristics,and author's work experience.It further proposed a model for testing customer satisfaction in colleges and universities. |
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| Keywords: | colleges and universities customer satisfaction customer perception model |
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