平安保险公司价值最大化的理论分析

面对激烈的市场竞争,平安保险公司必须以价值最大化为目标进行经营管理活动,文章具体分析了平安保险公司实现价值最大化的影响因素及达到价值最大化的途径,通过对价值最大化的定性及定量的详细论述,论证了公司保险管理工作应以价值为基础,充分考虑客户—公司—股东—员工和社会等因素,实现"效益型"管理。应该说"价值最大化"作为企业文化的核心,它不仅适用于平安保险,而且具有一定的研究和推广价值。

Theoretic analysis of value maximum in Pingan Insurance Corporation

Facing fierce market competition, Pingan Insurance Corporation must manage its managing activity with the view of value maximum,this article concretely analyzes the influencing factors of value maximum and the means to maximize value in Pingan Corporation,by detailed quantitative and qualitative demonstration on value maximum,demonstrates that management in insurance corporation should fully take into account client-company-shareholder-worker and society etc.factors on the basis of value, realize'benefit'management.it should say that'value maximum'as the core of corporation culture can not only apply to Pingan Corporation but also has the value of study and popularization.