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虚拟角色商品化权保护研究
引用本文:徐艳.虚拟角色商品化权保护研究[J].山西大同大学学报(社会科学版),2009,23(6):20-23.
作者姓名:徐艳
作者单位:山西大同大学政法学院,山西,大同,037009
摘    要:本文在分析虚拟角色商品化权概念和构成要素基础上,探讨法律对其保护的现状和存在的局限性,并提出相关建议,以期完善虚拟角色商品化权的现实保护,并为将来独立性权利的建立奠定基础。

关 键 词:虚拟角色  商品化权  法律保护

Research on the Legal Protection of Merchandising Right in Fictional Characters
XU Yan.Research on the Legal Protection of Merchandising Right in Fictional Characters[J].Journal of Shanxi Datong University(Social Science Edition),2009,23(6):20-23.
Authors:XU Yan
Institution:XU Yan (School of Political Science and Law, Shanxi Datong University, Datong Shanxi, 037009)
Abstract:Based on the analysis of the basic concepts and the elements of the merchandising right of fictional characters, The article discussed the existing legal protection on them and the existence limitation, and made recommendation. It will have the important role in the merchandising right of fictional characters' reality protection and the independent right's establishment in future.
Keywords:fictional characters  merchandising right  legal protection
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