批评体裁分析视角下医学科普话语的新媒体传播

以网络新媒体为媒介的话语传播已成为国际学界的研究热点。然而，研究者对医疗行业话语的新媒体体裁和话语传播关注不足，且缺乏从CGA视角对医疗科普话语的探究和思考。文章以72篇医院微信公众号科普推文为语料，在批评体裁分析(Critical Genre Analysis，以下简称“CGA”)理论框架下，结合多模态话语分析方法，多维度、多视角考察医学科普语篇的体裁话步结构和话语传播策略，旨在透视医疗行业实践和行业文化，以期为新媒体话语传播和医疗行业交际话语研究提供借鉴和参考。 

The New-media Communication of the Medical Scientific Popularization Discourse—From CGA Perspective

Building a small-scale corpus consisting of 72 electronic texts from Wechat public account of several public hospitals, the present study conducts a multi-perspective and multi-dimensional investigation of the medical scientific popularization discourse based on the theoretical framework of CGA and MDA, in order to gain a keen insight into the professional practice and professional culture of medical science.This study is expected to shed light on the new media discourse communication and professional communication research.