| 中英文广告语修辞例析 |
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| 引用本文： | 沈掌荣.中英文广告语修辞例析[J].浙江海洋学院学报(人文科学版),2003,20(4):90-93. |
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| 作者姓名： | 沈掌荣 |
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| 作者单位： | 浙江海洋学院外语学院,浙江,舟山,316004 |
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| 摘 要： | 成功的广告取决于多种要素,如视觉要素、听觉要素等.作者通过收集到的例句,从修辞角度对中英文广告语中的主要修辞手段进行分析和探讨.
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| 关 键 词： | 广告 修辞 语言手段 |
| 文章编号： | 1008-8318(2003)04-0090-04 |
| 修稿时间： | 2003年7月22日 |
Analysis of Rhetoric Examples in Chinese and English Advertising Languages |
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| SHEN Zhang-rong.Analysis of Rhetoric Examples in Chinese and English Advertising Languages[J].Journal of Zhejiang Ocean University(Humane Science),2003,20(4):90-93. |
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| Authors: | SHEN Zhang-rong |
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| Abstract: | Successful advertisements depend on many elements, such as visual el ement, audio element, and so on. This paper discusses and analyzes the main rhet oric approaches in both Chinese and English advertising languages from the persp ective of rhetoric by means of collected examples of advertisements. |
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| Keywords: | ads rhetoric means of language |
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