| 贡嘎山旅游景区现状及其市场前景分析 |
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| 引用本文： | 雷佳,彭礼坤.贡嘎山旅游景区现状及其市场前景分析[J].四川理工学院学报(社会科学版),2008,23(1):72-74. |
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| 作者姓名： | 雷佳 彭礼坤 |
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| 作者单位： | 1. 四川大学,法学院,成都,610065
2. 四川理工学院,管理系,四川,自贡,643000 |
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| 摘 要： | 旅游是一个综合性的产业，旅游景区是其特殊的产品，不仅要有大自然得天独厚的条件，更要有好的市场运做，作为国家级风景名胜区贡嘎山就是一个典型的例子。现用SWOT方法对其优势、劣势、机会和威胁进行分析，并运用事件营销手段，做出市场营销策略，使其在市场上更具有竞争力。
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| 关 键 词： | SWOT 市场环境 营销策略 品牌建设 事件营销 |
| 文章编号： | 1672-8580(2008)01-0072-03 |
| 修稿时间： | 2006年6月2日 |
Analysis on the Status Quo of Mt.Gonggar and Its Marketing Prospect |
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| LEI Jia,PENG Li-kun.Analysis on the Status Quo of Mt.Gonggar and Its Marketing Prospect[J].Journal of Sichuau University of Science & Engineering:Social Sciences Edition,2008,23(1):72-74. |
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| Authors: | LEI Jia PENG Li-kun |
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| Institution: | LEI Jia, PENG Li-kun (1. Law School, Sichuan University, Chengdu 610065, China; 2. Department of Management, Sichuan University of Science and Engineering, Zigong 643000, China) |
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| Abstract: | Tourism is a comprehensive industry, and the scenic spot is a special product. It needs not only the gift from the nature but also the marketing operation. The Mt. Gonggar is a good example. To make it have better competition, this paper analyzes its strategy, weakness, opportunities and threats with SWOT, and does the marketing strategy. |
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| Keywords: | SWOT market environment marketing strategy brand building event marketing |
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