Die A-Moral der Wirtschaft und die Paradoxie ihrer Moralisierung

Following the argumentation of historico-genetic theory this contribution firstly aims to set out the societal conditions of the consitution of morality and analyse its structural limitations. In a further step it will be shown that the moralization of the economic system on the base of legally not binding CSR programs has to be considered as an innovative power strategy of the economic elites. Exemplarily this thesis will be explored on the basis of the CSR strategy of Austrian OMV AG. Why the political elites of the democratic systems in Austria and elsewhere easily can be manipulated by the logic of economy and nearly without critics accept neoliberal ideology of CSR—this question will be discussed at last.