Die Verbreitung moderner Managementkonzepte im Mittelstand

Within existing studies on the diffusion of modern management concepts, such as Lean Management, Business Process Reengineering or Shareholder Value Management, small and medium-sized enterprises are frequently examined as a homogeneous group of hesitant adopters. Differences among small and medium-sized companies with regard to concept adoption can thus hardly be explained by referring to existing research. In this paper, we argue that differences in adoption patterns of modern management concepts across small medium-sized companies can be explained on the basis of their resource endowment and embedment in different social environments. We thereby employ central arguments from organizational diffusion theory. Based on a multivariate analysis of online-survey data on the diffusion of 22 modern management concepts among 272 German SMEs, our results show that adoption decisions are mainly based on relationships to local organizational environments, whereas concept awareness can be best explained by media-exposure.