| 从“4C”看金盾出版社的农村图书营销 |
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| 引用本文： | 黄超,李苓.从“4C”看金盾出版社的农村图书营销[J].成都大学学报(社会科学),2007(1):12-14. |
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| 作者姓名： | 黄超 李苓 |
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| 作者单位： | 四川大学文学与新闻学院 四川成都610064 |
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| 基金项目： | 中国编辑学会"中国西部农村读者阅读素养调查"项目 |
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| 摘 要： | 顾客需求、购买成本、便利与沟通是中国出版产业挖掘和培养农村图书市场必须研究的四个关键性问题.本文以市场营销学中的"4C"理论对金盾出版社做的个案分析所折射出的农村图书营销智慧,对其他出版社有一定的示范效应.
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| 关 键 词： | 市场营销 "4C"理论 农村图书销售 |
| 文章编号： | 1004-342(2007)01-12-03 |
| 修稿时间： | 2006年8月10日 |
Judging the Golden Shield Press's Rural Book Marketing from the "4C" Theory |
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| Huang Chao,Li Ling.Judging the Golden Shield Press''''s Rural Book Marketing from the "4C" Theory[J].Journal of Chengdu University (Social Science),2007(1):12-14. |
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| Authors: | Huang Chao Li Ling |
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| Abstract: | Customer requirements,purchase cost,convenience and communication are critical problems China press industry must solve while developing and cultivating rural book markets.And the analyses this article has made on individual cases of the Golden Shield Press are the result of application of the "4C" Theory of marketing logistics and its wisdom in rural book marketing will no doubt make certain demonstration effects on other publishing houses. |
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| Keywords: | marketing logistics the "4C" Theory rural book marketing |
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