不完全信息下企业营销团队的激励问题研究

在多变的环境与激烈的竞争中,团队作为一种行之有效的组织形式,在现代组织中发挥了积极的作用。对团队激励方式的选择逐渐成为管理实践的一个突出问题,但是关于企业营销团队激励问题的研究并不多见。文章运用博弈论,解释了营销团队中存在的＂搭便车现象＂,并阐述了在两种人性假设基础上的营销团队激励机制。

Study on Incentive Mechanism of Enterprise Marketing Team Based on Incomplete Information

In the changing environment and keen competition,team as an effective organizational form,has played an active role in the modern organizations.The selection of team incentive modes has gradually become a crucial issue of management practice,but research on incentive problems of enterprise marketing team is actually rare.Through the using of game theory,this paper has explained free-riding situation which existed in marketing team,and described incentive mechanism of marketing team based on two assumptions ...