| 新经济时代我国BtoC网络销售发展的新思路 |
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| 引用本文： | 陈红.新经济时代我国BtoC网络销售发展的新思路[J].电子科技大学学报(社会科学版),2003,5(1):51-54. |
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| 作者姓名： | 陈红 |
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| 作者单位： | 吉林大学,长春,130012 |
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| 摘 要： | 网络销售公司如何解决配送问题是其能否盈利的关键。在美国 ,网络销售作为一种新兴产业进军市场 ,但由于物流配送的制约 ,网络销售公司经营惨淡。而在日本 ,在高度社会化、组织化的物流配送的支持下 ,网络销售作为现实商品交易的一种辅助手段 ,却取得了显著业绩。我国传统零售业和网络销售公司可以联盟合作共同发展网络销售
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| 关 键 词： | 网络销售 物流配送 零售商 联盟 |
| 文章编号： | 1008-8105(2003)01-0051-(04) |
| 修稿时间： | 2002年4月1日 |
New Idea about the Development of E-commerce (BtoC) in China in New Economic Times |
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| Chen Hong.New Idea about the Development of E-commerce (BtoC) in China in New Economic Times[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2003,5(1):51-54. |
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| Authors: | Chen Hong |
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| Institution: | JiLin University Changchun 130012 |
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| Abstract: | It is important for E commerce enterprises to do with delivery.In America,E commerce enters the market as a new induatry.Because of the limitions of logistics and delivery,E commerce enterprises run with many difficulties.In Japan, with the support of highly socialized and organized logistics and delivery, E commerce develops as an auxiliary of ordinary commerce,and successes.In china,retailers can cooperate with E commerce enterprises to develop BtoC. |
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| Keywords: | E commerce Logistics and Delivery Retailers Coalition |
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