| 基于顾客需求的企业价值设计 |
| |
| 引用本文： | 邵荣昭,弋娟. 基于顾客需求的企业价值设计[J]. 长安大学学报(社会科学版), 2005, 7(4): 14-17 |
| |
| 作者姓名： | 邵荣昭 弋娟 |
| |
| 作者单位： | 长安大学,经济与管理学院,陕西,西安,710064 |
| |
| 摘 要： | 通过对顾客价值需求的基本内涵以及影响顾客价值需求基本因素的深入分析,指出顾客价值需求的方向和强度是企业价值设计的基本依据,并对企业在目标市场的选择及价值设计方面应注意的问题提出了合理化的建议。
|
| 关 键 词： | 市场营销学 企业管理 顾客的价值需求 方向和强度 价值设计 |
| 文章编号： | 1671-6248(2005)04-0014-04 |
| 修稿时间： | 2005-04-25 |
Value design for enterprises based on the customer demand |
| |
| SHAO Rong-zhao,YI Juan. Value design for enterprises based on the customer demand[J]. Journal of Chang'an University(Social Sciences Edition), 2005, 7(4): 14-17 |
| |
| Authors: | SHAO Rong-zhao YI Juan |
| |
| Abstract: | The authors in this paper analyzed the basic intention of customer value demand and basic factors affecting customer demand.This paper shows that the direction and intensity of customer demand are the essential basis for product design.Meanwhile,it also puts forward the reasonable solution to the problems that the enterprise should pay attention to choosing target market and product design. |
| |
| Keywords: | marketing of management enterprise management customer value demand direction and intensity value design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
