基于新产品的供应链最优生产策略

商业竞争与技术进步导致产品生命周期的缩短,要求企业能不断地推出新产品。而新产品的生产与需求是一个逐步适应和熟悉的过程,具有明显的学习效应。本文运用Bass模型来描述新产品的需求扩散效应,建立了新产品供、产、销三级供应链的生产存储优化模型,并通过算例,计算机模拟出最优生产批量。该研究改进了传统的一般产品的生产存储计划,对面向市场需求的供应链的新产品投产具有重要的指导意义。

Optimal Production Policy in a Supply Chain under Introduction of New Product

As business competion and technological improvement make the product life cycle shorten,manufacturer needs to put new product into market continually.Marketing of new product is a long adaptive process of learn-by-doing in production and customer demand.This paper sets up a mathematic model to describe the production and inventory system with demand diffusion by Bass model in a supply chain.The optimal production quantities are found through computer simulation in a given example.This research improves the traditional production and inventory planning that is significant to market new product in a market-oriented supply chain.