| 雷军:做有粉丝的公司 |
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| 引用本文： | 陈振烨.雷军:做有粉丝的公司[J].经理人,2012(6):89-93,88,22. |
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| 作者姓名： | 陈振烨 |
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| 摘 要： | 他为小米设定了一个伟大目标:成为世界500强一家刚满两年的公司,靠一款上市不到一年的手机,月销售额过10亿人民币,很像美国式创业故事,速度之快,令人惊奇。这一点,小米公司董事长、创始人雷军也没想到,他最初计划一年卖30万台,还不到现在一个月的销量。2012年4月6日,小米成立两周年,周年庆被叫做"米粉节",从各地赶来的上千米粉们,就像过自己的节日,很疯狂,很high,雷军在台上
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| 关 键 词： | 小米 经理人 手机 粉丝 米粉 创业 商业模式 销量 公开发售 互联网 |
Lei Jun:A company with fans |
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| Abstract: | A two-year old company reached over one billion RMB of sale volume monthly,only through a newly model of mobile.This speed surprised everybody,just like an American dream.It is also out of the imagination of Lei Jun,the founder and president of MIUI.He planned to sell around 300,000 mobiles annually at first,which is less than the sale volume of one month at present. "When we serve our costumers better,they will kindly pay back.Today in China,we see too many tricks and treats.However,we are keen to devote ourselves to MIUI and our costumers". |
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