| 论旅游公共关系 |
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| 引用本文： | 余明阳.论旅游公共关系[J].深圳大学学报(人文社会科学版),1992(4). |
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| 作者姓名： | 余明阳 |
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| 作者单位： | 深圳大学中国文化与传播系 讲师 |
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| 摘 要： | 随着旅游行业成为世界第一大无烟产业,其竞争也日益激烈。公共关系引入旅游业,将从形象设计与定位、内外协调、系统开发等全方位为旅游业的进一步发展服务,而目前此课题在我国尚属初探。本文较系统地论述了旅游公共关系的价值和基本内容,为旅游公共关系研究勾勒出基本轮廓。
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| 关 键 词： | 旅游 公共关系 形象 |
Public Relations In Tourism |
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| Yu Mingyang.Public Relations In Tourism[J].Journal of Shenzhen University(Humanities & Social Sciences),1992(4). |
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| Authors: | Yu Mingyang |
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| Institution: | Yu Mingyang |
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| Abstract: | While tourism has become the world's number-one smokeless industry,its competition is getting daily more intense.The introduction of PR into tourism enablesnPR to render an allround service to tourism by means of image designing and posit-ioning,internal and external coordination and system development.This introduetioand serviee are at Present in the initial Phase in China.This Paper expounds on thevalue and content of tourist PR and draws an outline for this discipline. |
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| Keywords: | tourism Public relations image |
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