中国教育电视媒体的社会责任与经济效益研究

如何实现社会责任与经济效益的良性结合．是当今中国主流大众传播媒介不可回避也不容回避的重大课题，而对于以专业立台、以公益立台的教育电视媒体而言．这个课题尤为重大。通过对大众传媒两重性的理论探讨，认识大众传媒的社会责任与经济效益的辩证关系及其深刻内涵，进而研究大众传媒的社会责任与经济效益的本质特征和运动规律，对于教育电视媒体的现实生存与未来发展，有着积极而重要的意义。

ON THE SOCIAL RESPONSIBILITY AND ECONOMIC BENEFIT OF MEDIA OF CETV

How to realize the benign combination of social responsibility and economic benefit is an inevitable problem in the mainstream mass media of China, especially in education TV which emphasizes on profession and public service. Probing into the duality of mass media, realization on the dialectic relationship between the social responsibility and the economic benefit and research on its natural characteristics have a big significance for the future development of EDUTV.