中国西部农村文化产业经营模式研究

中国是典型的农业社会,文化产业发展中很多独具特色、极富竞争力的资源存在于广大农村。城市对现代性的垄断和农业的凋敝并没有摧毁乡土文化的根,西部农村文化蕴含巨大的文化生长空间和产业拓展空间,在发展中形成了可借鉴的一些经营模式。但由于西部农村不同地区自然人文环境的巨大差异,文化资源禀赋、文化消费空间、发展态势的种种不同,西部农村文化产业应该根据差异化特征通过合理经营模式的选择实现文化资源与现代产业经营的有效嫁接。

Research on the Business Model of Western Rural Cultural Industry of China

China is a typical agricultural society, and there are many unique, highly competitive resources in the development of cultural industry in the vast rural areas. City monopoly on modernity and agricultural blight can not destroy the root of native culture, the western rural culture contains huge growth space and industry development space, and then formed in the course of development are some referable business models. But due to great differences between natural and humanistic environment in dif ferent regions, and various differences in cultural resources endowment, cultural consumption space and development trend, the development of western rural cultural industry should be based on regional differentiation characteristics by choosing reasonable management pattern of cultural resources and effective grafting to modem industry management.