| 文化视域下的传媒及其伦理基础 |
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| 引用本文： | 王硕. 文化视域下的传媒及其伦理基础[J]. 辽宁大学学报(哲学社会科学版), 2009, 37(2): 62-66 |
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| 作者姓名： | 王硕 |
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| 作者单位： | 中国人民大学,哲学系,北京,100872 |
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| 摘 要： | 文章将传媒置于文化视域中，解析传媒与社会文化发展的关联，确定其伦理基础是诚信，提出要从宏观、中观、微观三个维度入手将诚信落实到中国传媒的发展中，并得出结论：传媒要将其所属的传统文化之精华与传媒发展的规律结合起来，在现实中创生出有生命力的诚信文化，从而推动大众传播事业的全面健康发展。
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| 关 键 词： | 文化 传媒 诚信 |
On Media and Its Ethical Basis from a Cultural Perspective |
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| WANG Shuo. On Media and Its Ethical Basis from a Cultural Perspective[J]. Jounal of Liaoning University(Philosophy and Social Sciences Edition), 2009, 37(2): 62-66 |
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| Authors: | WANG Shuo |
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| Affiliation: | Philosophy Department;Renmin University of China;Beijing 100872;China |
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| Abstract: | From the perspective of culture,this essay analyses the interaction between media and the development of social culture,and states that the ethical basis of media is trust.It then points out that trust should be practiced into the development of the media in China from microscopic to microcosmic dimensions. |
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| Keywords: | culture media trust |
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