| 论寿险营销中消费者态度的强化与转变 |
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| 引用本文： | 程玉桂,黄剑萍.论寿险营销中消费者态度的强化与转变[J].南昌航空大学学报,2001,3(4):35-36. |
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| 作者姓名： | 程玉桂 黄剑萍 |
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| 作者单位： | 南昌航空工业学院 江西南昌330034
(程玉桂)，南昌航空工业学院 江西南昌330034(黄剑萍) |
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| 摘 要： | 寿险公司要在未来的寿险市场占有一席之地 ,必须更多地去了解消费者的态度 ,并清醒地认识到现状 ,进而有效地制定出相应地强化和转变消费者态度的营销策略
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| 关 键 词： | 消费者 态度强化与转变 寿险营销策略 |
| 文章编号： | 1009-1912(2001)04-0035-03 |
| 修稿时间： | 2001年11月23 |
On the Strengthening and Changing of the Consumers'Attitude in Marketing the Life Insurance |
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| Chen Yugui Huang Jianping.On the Strengthening and Changing of the Consumers''''Attitude in Marketing the Life Insurance[J].Journal of Nanchang Institute of Aeronautical Technology(Social Science),2001,3(4):35-36. |
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| Authors: | Chen Yugui Huang Jianping |
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| Abstract: | To expand its market share in the future life insurance market,the life insurance companies should make a greater effort to understand the consumers'attitude,realize the present situation more clearly and make corresponding marketing strategies to strengthen and change the consumers'attitude. |
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| Keywords: | Consumer Strengthening and changing of consumers'attitude Strategies to marketing the life insurance |
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