网络泛娱乐化现象对大学生价值观的影响及应对

当前，网络空间充斥着大量粗鄙搞怪、戏虐谩骂等泛娱乐化信息，污染了包括大学生在内的全体网民的网络生存环境。网络泛娱乐化现象对大学生价值观的形成产生了消极影响，例如理想追求虚无化动摇其理想信念、行为方式功利化淡化其责任担当、传播内容媚俗化拉低其审美品味、信息获取碎片化限制其思维发展。究其原因，主要包括大学生心智尚未成熟且具有求新猎奇心理、独特的网络信息传播机制作用、一些错误社会思潮推波助澜等因素。基于此，应通过强化网络生态治理水平、提升大学生媒介素养能力、加强大学校园文化建设、培养大学生审美情趣等多种举措，积极抵制网络泛娱乐化现象对大学生价值观的负面影响，为新时代大学生成长成才与发展提供良好环境。

The Influence of Network Pan-entertainment Phenomenon on College Students' Values and Its Countermeasures

At present, the network space is full of a large number of vulgar, mischievous, abusive and other pan-entertainment information, which pollutes the network living environment of all Internet netizens, including college students. The phenomenon of pan-entertainment on the Internet has a negative impact on college students'' values, for example, the pursuit of nihilization shakes their ideal and belief, the utilitarianism of their behavior weakens their responsibility, the vulgarization of their communication content reduces their aesthetic taste, and the fragmentation of their information acquisition, which limits their thinking development. The main reasons include that the college students are mentally immature and have the psychology of novelty seeking, the unique mechanism of network information dissemination, and some erroneous social trends of thought. Based on this, we should strengthen the level of network ecological governance, improve the media literacy of college students, strengthen the construction of campus culture, cultivate the aesthetic taste of college students and other measures, actively resist the negative influence of the phenomenon of pan-entertainment on college students'' values, and provide a good environment for the growth and development of college students in the new era.