| 国际市场营销DSS分析与设计 |
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| 引用本文： | 姚钟华. 国际市场营销DSS分析与设计[J]. 佛山科学技术学院学报(社会科学版), 1998, 0(4) |
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| 作者姓名： | 姚钟华 |
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| 作者单位： | 佛山科学技术学院经济管理分院 |
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| 摘 要： | 国际市场营销决策支持系统（ＤＳＳ）是应用计算机技术、仿真技术和信息技术,根据国际市场需求变化,提供给决策者以产品、价格、销售渠道和促销方案的人机系统,具有对话、数据、模型和方法等四个互相联系的子系统,设计和开发国际市场营销ＤＳＳ必须要有领导重视,组织好知识结构的项目开发组,以及投入足够的资金
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| 关 键 词： | 国际市场营销 决策支持系统 系统分析 系统设计 |
Analyzing and Design on International Marketing DSS |
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| Yao Zhonghua. Analyzing and Design on International Marketing DSS[J]. Journal of Foshan University(Social Science), 1998, 0(4) |
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| Authors: | Yao Zhonghua |
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| Affiliation: | Yao Zhonghua * |
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| Abstract: | International Marketing DSS is the man computer system that provides applications computer technology, simulating technology and information technology. In accordance with the various demands of the interational market, the DSS will provide the decision makers with information about production, price, marketing channels and promotion formulas. The DSS has dialogue, data, models and methods subsystems. Analyzing and design on international marketing DSS should be emphasized by leaders. It is necessary to organize the experts team of the project and invest sufficient funds |
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| Keywords: | international marketing decision support system system analyzing system design |
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