全媒体时代中国传统文化传播的创新性研究

随着信息技术的发展，为了适应时代的要求，传统媒体与新媒体不断融合，世界已进入全媒体时代。在全媒体时代，中国优秀传统文化的传播仍然具有十分重要的意义。虽然传统文化的传播在新时代面临着许多挑战，但是新媒体技术的迅速发展和广泛应用为传统文化的传播带来了机遇。通过分析新媒体技术的特点和优势，提出了全媒体时代中国传统文化的创新性传播策略，增强优秀传统文化在新时代的吸引力和影响力。

The innovative research on the communication of Chinese traditional culture in the all-media era

With the development of information technology, in order to meet the requirements of the times, traditional media and new media continues to integrate. The world has entered the all-media era. In the all-media era, the dissemination of excellent Chinese traditional culture is still of great significance. Although the communication of traditional culture is facing many challenges in the new era, the rapid development and wide application of new media technology has brought opportunities to the communication of traditional culture. Through the analysis of the characteristics and advantages of new media technology, this paper puts forward the innovative communication strategies of Chinese traditional culture in the all-media era so as to enhance the appeal and influence of excellent traditional culture in the new era.