国际电子商务与创新外语人才素质的实证研究

国际电子商务迅速发展对高等院校创新外语人才的素质培养提出了新的要求和挑战。以三大素质理论为指导，从专业知识素质、岗位素质和职业意识素质三方面调研国际电子商务发展趋势下对创新外语人才素质的需求。研究结果表明，传统的教学模式培养出来的外语人才不能满足企业国际电子商务发展对创新外语人才的素质要求。因此，各高等院校外语教学改革应立足于增强经济社会发展的适应性要求，建立国际电子商务实战中心和园区语言实践工作室，同时依托国际电子商务平台开展项目化教学改革，并建立校企动态的职业意识素质培养和反馈机制，实现外语人才素质培养与行业企业需求的有效对接。

Empirical Study on Innovative Quality of Foreign Language Talents and International E-commerce

The rapid development of international E-commerce has put forward new requirements and challenges for the cultivation of foreign language talents in terms of innovative quality.Based on the three quality theory, this paper explores ways of improving the innovative quality of foreign language talents under the rapid development of interna-tional E-commerce in the following three aspects:professional knowledge quality, job quality and occupational aware-ness quality.The result shows that foreign language talents under traditional teaching mode can’ t meet the require-ments for the development of international E-commerce.The paper suggests that foreign language teaching reform should be based on the enhanced adaptability of economic and social development requirements, setting up on-line in-ternational e-commerce center and practice studios.At the same time, relying on international e-commerce platform, universities should carry out reforms of project teaching and establish quality training of dynamic occupational aware-ness and feedback mechanism between colleges and enterprises to conform to the needs of enterprises’ development.