Metaphors and Theory Building in Organization Theory: What Determines the Impact of a Metaphor on Theory?*

A long‐standing stream of organizational research suggests that our ability to theorize and reason about organizations is significantly influenced by metaphorical representations of organizations. This study contributes to this research stream by examining how different metaphors influence theory development and academic thinking about organizations. We asked scholars from UK business schools to rate different metaphors in terms of their impact on theory building. We then examined whether, and to what extent, these metaphors (after they had been selected) had helped in clarifying and advancing their understanding of organizations. The results indicate that the ability of a metaphor to advance and clarify theoretical understandings of organizations is based upon (1) the degree to which that metaphor is seen to capture multiple salient features of organizations and (2) the ease with which the metaphor is understood. We discuss the implications of these results for theorizing and research on organizations.