From Transgression to Suppression: Implications of Moral Values and Societal Norms on Emotional Labour

This article endeavours to develop a conceptual perspective of moral values and societal norms, and how they impact on emotion regulation within employment contexts. The article draws on social psychology and emotional labour literature to explore the concept of contextual emotional labour. I argue that the conflicting requirements of one's societal and employment contexts may require one to transgress one's moral values to fulfil job requirements. I also argue that it is important to examine the aversive state(s) that may follow one's transgression and how this is managed in the workplace.