A business development approach to planning

In recent years there has been disappointment within industry at the relative failure of strategic planning techniques to contribute significantly to improved business success. Furthermore, this disappointment has tended to grow as planning specialists and academics have developed more complex planning techniques in terms of quantitative and financial models to counter the problem.

In this article, the author states that strategic planning needs to be project oriented, i.e. to adopt a business development approach rather than the present technique of a procedural oriented approach, if the potential rewards are to be realized in practice.