| 云出版面临的挑战及其应对策略 |
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| 引用本文： | 王利明.云出版面临的挑战及其应对策略[J].浙江海洋学院学报(人文科学版),2014,31(4):97-100. |
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| 作者姓名： | 王利明 |
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| 作者单位： | 浙江海洋学院宣传部,浙江舟山,316022 |
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| 摘 要： | 云出版是数字出版与传统出版发行方式的新革命。本文在总结云出版直接服务出版活动主体、出版形式多样化、强化版权保护与个性化使用等特点基础上,剖析云出版面临的社交互动、监管工作、廉价盗版书、读者阅读习惯培养等困难和挑战,并试着提出促进云出版可持续发展的相关策略。
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| 关 键 词： | 云出版 传统出版 在线阅读 电子出版物 版权保护 读者体验 |
A Research on Challenges Confronting Cloud Publication and Solutions |
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| WANG Liming.A Research on Challenges Confronting Cloud Publication and Solutions[J].Journal of Zhejiang Ocean University(Humane Science),2014,31(4):97-100. |
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| Authors: | WANG Liming |
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| Institution: | WANG Liming (Publicity Department, Zhejiang Ocean University, Zhoushan 316022, China) |
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| Abstract: | Cloud publication is revolutionizing digital publication and traditional publication. Based on a summary of characteristics of cloud publication, such as direct service for activity subject, diversification of printing form, strengthening copyright protection and the use of individualization, the paper analyzes the challenges and difficulties that cloud publication will be confronted with, such as social interaction, supervision, cheap pirated hooks, reading habits, etc. Meanwhile, it attempts to put forward some strategies to promote sustainable development of cloud publication. |
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| Keywords: | cloud publication traditional publication online reading electronic publication copyright protection readers＇ experience |
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