商店赊欠经营模式的信任机制研究——S商店个案研究

我国农村市场由卖方市场转向买方市场后,商店在农村市场的商业经营策略发生了转变。赊欠经营模式成为很多商店主导的经营模式,刺激了赊欠现象的大量产生。通过对商店赊欠经营模式运作的逻辑分析,解释了赊欠经营模式背后的信任机制:熟人信任。熟人信任在农村地区经济活动中发挥着重要的作用。

On Trust Mechanism of Credit Operation Model:Take S Store As an Example

After China’s rural market has shifted from seller’s market to buyer’s market,the store’s business strategies in rural market have changed.Credit operation model has become the dominant operation mode of many stores.Credit operation model generates a large number of credits.The analysis of the operation logic in store’s credit operation model illustrates acquaintances trust— the trust mechanism behind the credit business model.Meanwhile,a comparative study on the credit system of the modern finance is made.Acquaintances trust plays an important role in economic activities of rural areas.