| 广告文本中的身体悖论 |
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| 引用本文： | 李敏. 广告文本中的身体悖论[J]. 河北建筑科技学院学报(社会科学版), 2011, 0(2): 93-95 |
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| 作者姓名： | 李敏 |
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| 作者单位： | [1]中国传媒大学传播研究院,北京100024 [2]河北大学新闻传播学院,河北保定071002 |
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| 摘 要： | 消费文化语境中,身体作为反理性主义的欲望的表征成为广告文本中最重要的主体。但是,身体历来又是权力规训和控制的客体,因此广告中的身体展示凝结了相互作用的多种因素,并呈现出自恋与异化、身体符号化与审美化、颠覆传统理性与新禁欲主义之间的悖论,使身体再度陷入灵魂与肉体的割裂之中而不断被异化。
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| 关 键 词： | 异化 符号化 自恋 新禁欲主义 |
The paradox of the body in advertisement |
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| LI Min. The paradox of the body in advertisement[J]. Journal of Hebei Institute of Architectural Science & Technology(Social Science Edition), 2011, 0(2): 93-95 |
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| Authors: | LI Min |
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| Affiliation: | LI Min,(1.Communication University of China,Instiute of Communication Studies at CUC.Beijing 100024,China;2.College of Journalism and Communication,Hebei University,Baoding 071002,China) |
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| Abstract: | As the representation of lust resisting rationalism,the body becomes the important subject in the advertisement.Yet it has always been the object of discipline and restraining,so it becomes a condensation of many factors and a paradox between narcissism to alienation,signifying and aestheticizing,the subversion of traditional rationalism and the new asceticism.The body so is thrown into trouble and alienation constantly. |
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| Keywords: | alienation signifying narcissism new asceticism |
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