论刚柔相济管理模式下的企业执行文化建设——以煤炭企业为例

企业管理成功的关键在于“执行”，衡量企业管理成功与否的标准在于“执行的结果”。因此，执行文化的建设就成为企业管理工作的重中之重。文章以企业执行文化的构建为中心，从刚柔相济管理模式的内涵入手，以煤炭企业为例，着重从刚性管理与执行力的养成、柔性管理与执行意识的提升、刚柔相济与企业执行文化的形成等方面展开企业执行文化的构建过程。

The study of construction of corporate executive culture in the model of hard and soft aids synthesis management pattern--A case of coal enterprises

The key to a successful enterprise management is execution. The measure of enterprise management success is the results of execution. As a result, the construction of the corporate executive culture is the main content in enterprise management. This paper mainly taked the construction of corporate executive culture as the research object, summarized the core connotations of hard and soft aids synthesis management pattern, and proposed many ways for the construction, such as ： rigid management and the cultivation of executing action ; flexible management and the promotion of executive consciousness; hard and soft aids synthesis management pattern and the maturity of corporate executive culture; and so on.