呼吁中国大学开设劝服学课程

劝服学是一门研究怎样利用信息传播以使对方接受我们的观点、要求和产品的学问 ,它是我们从事市场营销、广告、公关、谈判、游说、舆论宣传以及进行竞选活动的理论基础。以劝服学为基础可以形成这么一个新的运用学科群 ,它包括公共关系学、广告学、推销学、谈判学、演讲学、竞选学、募捐学、人际关系学、大众传播、CIS ,以及管理学和市场学的部分内容。尽快开设劝服学课程有助于提高我国公民的综合素质和我们企业的竞争能力

On the Necessity of Opening the Course of Persuasion in China' s Universities

Persuasion is a course about how to make others accept our views, demands and products by means of information dissemination. It is the basis for activities in marketing, advertising, sales promotion, public speeches, publicity and elections. It involves elements of many courses, such as public relations, advertising, sales promotion, negotiations, elections, donations, mass media, CIS, management and marketing. It is necessary to open the course of persuasion in China's universities.