鲍德里亚：消费社会的符号批判

在消费社会,人不仅被具体的物品所异化,而且处在强大的物的体系中,被符号所异化。符号体系成为控制人的新力量,消费者陷入永无止境的符号体系的模范/系列和个性化的追求之中,永远难以满足。鲍德里亚早期的‘符号政治经济学’为当代消费社会中的消费需求、媒介交往和社会一体化提供了新的视角。他看到了传媒与符号对人心灵的腐蚀,疾呼消费社会对人类精神的危害。但鲍德里亚的的思想带有浓重的技术决定论色彩。此外,他的超真实、内爆、模仿、仿真等符号学概念遮蔽了不平等的经济制度、社会关系以及社会罪恶,掩盖了符号背后的真实与利益,使符号本身被神秘化。

Baudrillard:Semiotics Criticism of the Consumer Society

Human beings are not alienated by specific materials but also by the signs when they are besieged in strong nets of material in consumer society.Consumers trapped in endless system of signs and individual request will be not satisfied forever when this system become a new force controlling human being.Baudrillard＇s early ＂semiotic politics economics＂ provides a new perspective to consuming requirement,media communication and social integration.He advocates that consumer society endangers our spirit,because he sees the spiritual erosion caused by media and semiotic clearly.While his over-reality,inter-explosion,imitation,simulation and semiotics hide the unfair economic system,social relationship and social evils.They also hide the truthfulness and interest behind the semiotics,making them mysterious.